Baylor Flowers Campaign Progress- My Goals and Tasks

Bang!

The public relations programming race has begun, and our team is well on our way! Since we began, we have:

1. Created a mission statement
2. Documented the company’s history
3. Examined Baylor Flower’s current public relations efforts through Storify
4. Performed a SWOT analysis
5. Devised an action plan

Our main goal of this project is to increase awareness about Baylor Flowers among Baylor students and their parents.

Over the course of this project, we seek to showcase the company with attractive promotional materials, to increase social media outreach and to implement promotions to bring in new customers. To do this, my team decided to divide our responsibilities based on our individual strengths.

• Charlie is our main team writer, and he is responsible for a personal biography, a fact sheet and a backgrounder.
• Katy serves as our main graphic designer and photographer. She is focusing on creating a new Valentine’s Day look book for the company.
• I am the videographer for our team, so I will be creating a short video about Baylor Flowers. I also have some experience in graphic design, so I will be creating a general brochure about the company’s products.

For the video, Kathy Dove, the owner of Baylor Flowers, wants to showcase the process of creating and delivering a flower arrangement, beginning with an order being taken on the phone and ending with the order being delivered to the customer. This video will allow the customers to see the vast amount of work involved in creating a bouquet. I will probably shoot the footage next week and edit the project using Final Cut Pro.

We have also split the management of Baylor Flower’s social media outreach. While Katy and Charlie manage the Facebook, Twitter and Instagram accounts, I am in charge of creating Baylor Flower’s Pinterest account. I started the account Sunday, and we now have 17 boards, 679 pins, 25 following and two followers. Along with pinning all of Baylor Flower’s products, I am also creating boards about  wedding ideas, gift suggestions, cards, balloons, Baylor University and flower quotes. While the account is still needs work, I know Mrs. Dove is pleased with the progress.

In a recent email, she said, “I just checked out Pinterest. Wow!  Way to go!  I love the flower quotes.” Please visit the Pinterest page at http://www.pinterest.com/baylorflowers, and let me know if you have any suggestions!

Our group also is working on three main promotions.

1. Name of the Day– The Name of the Day promotion allows individuals to receive a free flower. Every day, Baylor Flowers will choose a name of either a boy or a girl. If a customer has that specific name, he or she will win a free flower. A purchase at the store is appreciated and welcome, but not required.
2. Framing Flowers for Philanthropy (name still in progress)- This promotion will bring in fraternity and sorority members for a contest. Teams of two will create an elaborate bouquet that represents their organization’s philanthropy. After the bouquets have been created, Baylor Flowers will post photos of the bouquets on Facebook. The group that receives the most likes will win $200 for its philanthropy.
3. Mother’s Day Writing Contest– This promotion allows families to write a short essay about why their mother deserves flowers for Mother’s Day. The first place winner will receive a free bouquet, second place will receive 50 percent off and third place will receive 25 percent off.

In the coming weeks, our group still needs to write a news release, produce a hypothetical budget, establish a Hootsuite account, create a questionnaire, develop a timeline and generate a Wix site to showcase our work. While we still have a ways to go, we are excited to run the race using our best possible form. Then, when we cross the finish line, we will know we have run the race well.